A number of “high net worth individuals” have invested more than £ 1m in gaming and tech publisher BGFG in Manchester.
The money will be used to facilitate operating growth capital and support acquisitions.
Investors include Bill Holroyd, one of the original investors in AO.com, and David Walter, founder of Usespace, where By Gamers for Gamers is based.
“Securing the Angel investment is a huge step forward for BGFG as we near the second anniversary of the business,” said Co-Founder Craig Kirkcaldy.
“Our growth path has been incredible since we launched and that has enabled us to recruit some of the best people in the UK games market.
“We have some exciting and ambitious plans for the business to develop and we have found some great investors who share our vision and see the potential that we can lead this business into.”
The company currently employs 20 people and has sales of £ 545,000.
“The process of finding investments amid a global pandemic has certainly been interesting!” Kirkcaldy continued.
“Reaching out to investors is challenging at best, but the landscape is very different among the various lockdown restrictions we’ve seen over the past few months.
“We found a specialist broker who was able to do the right introductions, which was very important to our success, and then most of our pitches were through Zoom.
“Pitching can be nerve-wracking, but it’s about preparing yourself well, knowing your numbers, knowing your business plan, and sticking to the script.
“You probably only have 15 minutes and have to be precise and to the point and attract attention. You need to understand that the investor may be hearing 15 pitches a day, so yours needs to be memorable – for all the right reasons. “
